16 No. The positive attitude was necessary, for instance, if the weather was not so good like Anna illustrated: If it's raining, I'm the one who thinks that I have to cheer up the folks (laugh).. As the motives for attendance are changing, the commitment and loyalty towards festivals increase, leading to frequent festival attendance. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Competing priorities as constraints in event travel careers, The consumption of music as self-representation in social interaction, Introduction to the special issue: music and tourism, A review of festival and event motivation studies, Festivaalibarometrin 13 000 osallistujaa kertoivat suuresta ikvstn festivaaleille [13 000 respondents of the Finnish Festival Barometer describe their intense longing for festivals], The role of festivals and events in the regional development of cities cases of two Finnish cities. The number of visits is not equivalent to the number of visitors. Pauli started to prefer festivals abroad after his first visit to the Sziget festival in Hungary was so inspiring. Specifically, it outlines: 1. [Online]. The difference was statistically significant (2=8.77, p=0.003). Nonetheless, its approximately two million visitors in 2019 granted it a sizable margin to the roughly 750,000 festival fans visiting Polish Pol'and'Rock festival in 2019. Then you can access your favorite statistics via the star in the header. 46 No. Kinnunen, M., Luonila, M. and Honkanen, A. (2000), A model of serious leisure identification: the case of football fandom, Leisure Studies, Vol. People are more likely now to spend money on experiences over material goods, he says, contending that sharing a clip from a Billie Eilish or Cardi B performance with ones Instagram followers is more gratifying than buying something expensive. You need at least a Starter Account to use this feature. Later, Pearce and Lee (2005) renamed the theory as Travel Career Patterns (TCP), removing the hierarchical (ladder) aspect and developing the model further by emphasizing the influence of multiple motives and age. Month Held: September. and Chancellor, H.C. (2009), Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Journal of Vacation Marketing, Vol. Don Smiley, the CEO of Summerfest, which takes place over 11 days each year in Milwaukee, says his organization has adapted to changing times to keep the annual event relevant. There are the big onesCoachella, Lollapalooza, Outside Lands, Governors Ballwith big-ticket prices, multiple stages, camping options and nearly endless lists of performers. They both contain the aspect of communality: a strong sense of being a member in a like-minded community. Then they heard us speaking [Finnish] and we got acquainted since we let them into our camp. (2012) regarding event travel career influence behavior. Hurmerinta-Peltomki, L. and Nummela, N. (2006), Mixed methods in international business research: a value-added perspective, Management International Review, Vol. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. 164-181. 7-20. Advance tickets for 2019s Coachella sold out in about two-and-a-half hours, an hour faster than they sold out in the year prior, the Palm Springs Desert Sun reported. When I started Four Chords, there were two other big [festivals], he says. (March 3, 2020). Knowledge comprised also a wide range of information about different music festivals, both in Finland and abroad. Last year, it sold out both of its weekends for a cumulative attendance of 198,000 people. Analysing tourist experiences of Wagner's Bayreuth, ABBA's Stockholm and U2's Dublin, Tourist Studies, Vol. The number of interviews was quite low. 362-375. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. (2010), The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Vol. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study (Kim, 2004; Mackellar, 2009). Access to this and all other statistics on 80,000 topics from, Show sources information 4, pp. on two sectors: "Media and Technology", updated Gardner, R.O. 41-60. Most of them had a vocational or upper secondary school education and they were mainly students or blue-collar workers earning less than 30,000 per year. In the U.S., over the past five years consumer spending on live entertainment has grown 7% annually, providing strong structural tailwinds to drive increased demand for concerts globally. Fandom, on the other hand, includes a personal relationship with the fan interest, a collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), acquisition of knowledge about the fan interest, as well as a specific code of conduct within the fan community (Jones, 2000). Highlights of Live Nation's fourth quarter and full. Some campers made a special effort to organize their site for a successful experience and to build their festival image (Gardner, 2004; Tjora, 2016). trailer <]/Prev 281698>> startxref 0 %%EOF 145 0 obj <>stream Attendance across the three days reached 3.3 million in 2015, earning it the title of "largest attendance at a music festival", according to Guinness World Records. For artists, appearing at music festivals is an easier way to make money than depending on record sales or long tours, says Rishi Bahl, a musician and marketing professor at La Roche College in Pittsburgh, Pa. As record sales saw a steep decline in the early- to mid-2000s thanks to the growth of digital music, artists began depending on touring to earn money. In turn, their popularity allows people to signal that theyre a part of major cultural moments, as the ability to attend a music festival (and broadcast ones experience on social media) has become an experience that many covet. They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. 164-181. (2009) stated that consuming music has a significant role in the individual's representation of self in social interactions, and that music depicts music consumers' desired self-image. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Vol. Lexhagen, M., Lundberg, C. and Chekalina, T. (2019), Traveling in the footsteps of ABBA, The Journal of Popular Culture, Vol. 4 No. Creating a stir: the role of word of mouth in reputation management in the context of festivals, Unraveling mechanisms of value cocreation in festivals, An examination of serious participants at the Australian Wintersun festival, The experience economy approach to festival marketing: vivid memory and attendee loyalty, Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Understanding hallmark event failure: a case study of a Swedish music festival, Participation in Leisure Activities: Changes in Cultural Participation 2017, The impact of music festival attendance on young people's psychological and social well-being, The social world and event travel career of the serious yoga devotee, The Ulysses Factor: Evaluating Visitors in Tourist Settings, Inferring travel motivation from travelers' experiences, Developing the travel career approach to tourist motivation. To use individual functions (e.g., mark statistics as favourites, set Social practices include bonding, bridging, the sense of community and belonging (cf. Aggregate Attendance: 750,000. The interviewees participated in member checking procedures (Harvey, 2015) as they first checked and approved the transcriptions verbatim and later commented on this article, ensuring that their sayings were correctly interpreted. Even the niche festivals that might have more genre-specific lineups have to compete for audience attention. Accessed March 01, 2023. https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/, Elevent. (2007), Mixed Methods in Social Inquiry, Jossey-Bass, San Francisco, CA. SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . Please do not hesitate to contact me. 3, pp. Attendance rates for people aged 15 and over living in greater capital cities were higher when compared with people living in other regions of Australia. 67, pp. [1] The festival occurs annually in August and is the largest music festival in Iowa. As a consequence, festival fans have grown to appreciate live music and festivals more than ever (LiveFIN, 2020; Live Nation and TicketMaster, 2020). The features and practices of festival fandom and career development were studied using a qualitative approach with interview data. March 3, 2020. Large corporate live music promoters, such as Live Nation or AEG Live, have, in recent years, acquired hefty controlling stakes in some of the countrys biggest festivals. Music festival attendance might also be a vehicle for various types of fandom developing one's self-image and offering a shared in-group identity. These are, on the other hand, core constituents of social sustainability as defined by Quinn and Wilks (2016) and Rihova et al. 64-83. 226-237. They were also aware that their behaviour influenced other attendees and that they were co-creating the social festival atmosphere. Not all the festivalgoers become frequent attendees. Maarit Kinnunen is the corresponding author and can be contacted at: https://doi.org/10.1108/IJEFM-08-2020-0050, http://creativecommons.org/licences/by/4.0/legalcode, http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/, https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf, https://www.livefin.fi/festivaalibarometri2020/, http://tilastokeskus.fi/til/vpa/2017/01/vpa_2017_01_2018-11-21_tie_001_en.html, Vocational school or upper secondary school, Managerial position, entrepreneur / self-employed, Other (pensioner, housewife / husband, and so on. Source: wikimedia.org. "Largest music festivals in the United Kingdom in 2019, by audience capacity." and Moital, M. (2018), Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Tourism Management, Vol. 208-224. Luonila, M., Suomi, K. and Johansson, M. (2016), Creating a stir: the role of word of mouth in reputation management in the context of festivals, Scandinavian Journal of Hospitality and Tourism, Vol. Get the best reports to understand your industry. Manthiou, A., Lee, S., Tang, L. and Chiang, L. (2014), The experience economy approach to festival marketing: vivid memory and attendee loyalty, Journal of Services Marketing, Vol. Social practices in festivals include not only social interactions but also collective actions like dancing and singing along. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The ideal entry-level account for individual users. When it comes to attendance figures for 2019, the race for the top spot has been surprisingly close. (2014), Popular Music Fandom: Identities, Roles and Practices, Routledge, New York, NY. (Eds), Consumer Tribes, Elsevier, Amsterdam, pp. There was a statistically significant, strong positive correlation between them (rs=0.380, p=0.000). (2005), Developing the travel career approach to tourist motivation, Journal of Travel Research, Vol. Self-control included knowing when to drink and eat to avoid the need to go to the toilet in the middle of the best performance. Statistics for Epidemiology and Population Health Demographic Methods Clinical Trials, Molecular Epidemiology . 15 No. Are you interested in testing our business solutions? and Caltabiano, M.L. Secondly, before and after the festival, frequent festivalgoers as festival fans could be engaged in the production as messengers who can take a role as influencers by sharing the festival's message and vision of consuming the festival experience for a wider audience and newcomers (Luonila et al., 2016, p. 477; see also Suomi et al., 2020). As a Premium user you get access to the detailed source references and background information about this statistic. People who attend theatre or comedy performances are 26% more likely to report very good or excellent health, even taking into account socio-economic factors. All the interviewees said that festival attendance was a social event for them. There were some changes in motivations found in the participation data collected; mostly this was related to motives like the search for novelty. 6, pp. [Online]. Learn more about how Statista can support your business. 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