And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Clicking on the following button will update the content below. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) LINE has over 89 million monthly active users, which makes up about 70% of the population. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Business owners often go where their customers are. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. It's safe to say that, 5. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. When choosing from the apps available, you must consider the audience for your brand. 89.3% of the entire South Korean population are social media users. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Enter branded content. It requires dedication, planning, execution, and a genuine level of care. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. You've come to the right place! We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. Meanwhile, 36.6% use social platforms to fill their free time. Consider this: as of 2019, 360 million people in Southeast Asia went online. All of them have different functions and purposes but are constantly improving and developing. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Please do not hesitate to contact me. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Weve scoured the web and compi https://t.co/0DyxFuJnYn. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's That's user-generated content, or UGC for short! Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. statistic alerts) please log in with your personal account. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. MPA joins industry leaders to discuss decarbonisation strategies. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. Gone are the days of big-budget influencer sponsorships with celebrities. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. YouTube is the most popular, with 94.2% of internet users using the platform. Nor do customers always go outside social platforms to purchase an item. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. You've come to the right place! That's why UGC is such a valuable tool. Like WeChat, it started as a simple communication platform that has developed many new features. There's also one 'surprise' social network coming out of Vietnam. Interactive projections with 10k+ metrics on market trends, & consumer behavior. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? This text provides general information. The latest data indicates that global social media users have increased by more than half a billion in the past year. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. The majority of these (445 million/99.5%) access social media via their mobile phones. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Get in touch with us. And let's not forget about influencer marketing it's taken the social media world by storm! How can you save money on eCommerce fulfilment? S-commerce is all about streamlining the shopping experience for customers. Have you hopped on the social audio trend yet? Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Client-only email newsletters with analysis and takeaways from the daily news. Are you interested in testing our business solutions? Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). LinkedIn also has a strong presence, with over 37% of active social media users using the platform. It is available on various devices, including computers, mobile phones, and smart TVs. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. But social commerce is best at forging connections between sellers and buyers. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Published by S. Ganbold , Jun 30, 2022. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. Ways Japanese people use YouTube, Facebook, and a genuine level of.. 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