Jared Leto and Anne Hathaway in "WeCrashed." AppleTV+. Today, Rebekah and Adam Neumann are living in temporary social exile in Tel Aviv after starring in the most sensational corporate collapse probably ever. Primary Menu Sections Skip to search results it was with some of a $1 million wedding . Many employees in the crowd were upset at Neumanns comments and her insinuation that a womans success must be tied to a mans success. And she happens to be Gwyneth Paltrow's cousin. As the book puts it, Most surfers consider [this] cheatinglike a mountain climber hopping a ride on a helicopter most of the way up.. She was eventually hired by the company as a "strategic thought partner" and Chief Brand and Impact Officer who directed the company's mission and values. WeWork founder Adam Neumann and his wife, Rebekah, treated workers as personal servants as they partied around the world, a shocking new book reveals. The curriculum included regular jaunts to the Neumanns Pound Ridge home, where the students picked produce and learned about farming. Until September 22, 2019, she served as chief brand and impact officer at WeWork, a company founded by her husband, Adam Neumann, and oversaw its education program WeGrow. The dress was designed by artist and fashion designer, Vera Wang. But the Hulu documentary really hammers home Rebekahs executive dominance at the company, lest you think it was all her husband, and she has now found herself in the company of great American grifters. Rebekah would wax poetic about her techno-utopian vision of the future, in which families could travel around the world unencumbered by the inconvenient school calendarnever we mind the carbon footprint of such explorationbecause soon they would have WeGrow systems, a plug-and-play subscription-model education service that would exist everywhere WeWork existed. While visitors awkwardly balanced their laptops on their knees, she would sprawl out on the floor on a fluffy white sheepskin rug. 1 day ago, by Chanel Vargas Even when she was still trying to break into acting, Rebekah believed so strongly in her husbands vision that she took a big bet: financing WeWorks first location using some of the $1 million that her parents had given the couple as a wedding gift. According to Bustle, Neumann left New York and settled in Los Angeles where she started taking acting classes. Then, as the company expanded, she dropped acting altogether and got more involved in the business. As evidenced by her name, Rebekah is the cousin of famous actress Gwyneth Paltrow. [6][20], In the Apple TV+ series WeCrashed (2022), Rebekah Neumann is portrayed by Anne Hathaway. You know, just to act a little bit better myself because its always good to learn., READNEXT: Hawaii Accidentally Activates Emergency Sirens, Scaring Residents, Rebekah Paltrow Neumann, Adam Neumanns Wife: 5 Fast Facts, Copyright 2023 Heavy, Inc. All rights reserved. For example, he became obsessed with surfing, but found it a hassle to get to the big waves. During her tenure she had only seen Neumann's wife, Rebekah, from afar. He also has said that Rebekah has used her years of accumulated wisdom to teach him about the game of life. But as any player knows, game recognizes game. At 22 de setembro de 2019, ela atuou como diretora de marca e impacto na WeWork, uma empresa fundada por seu marido, Adam Neumann , e supervisionou seu programa educacional WeGrow. Between missed opportunities and the erratic behavior of Adam, its CEO, WeWork became a shambles by 2019. Adam Neumann came up at the right time: on the tail of the great recession when everybody wanted to be an entrepreneur and office space was available on the cheap. (He taught me how to live a meaningful life which I am living today, a combination of having a loving marriage, raising children with high ethical and moral standards, and having a career that hopefully impacts the world in a positive way, Rebekah wrote in a letter appended to her fathers sentencing memorandum in 2015.) ", Neumann attended a private high school in the Bronx, and in 1996 she headed upstate to attend Cornell University in Ithaca, New York. Check your DNS Settings. He wanted to solve the problem of hunger and help orphans find families. Rebekah was born Rebekah Victoria Paltrow, the daughter of . WeWork (officially called . Illustration by Jiaqi Wang. (Buying so many units gave the couple control of the buildings condo board, meaning no stops to the renovation.). Later, as Rebekah Keith, a stage name, she starred alongside Rosario Dawson in Awake, a short film she wrote and produced wherein a woman in the depths of the American nightmare is forced to become enlightened or die, according to the Internet Movie Database. Adam founded WeWork with Rebekah's help . But then he was just as likely to make them wait for hours, leave before they arrived at the airport or simply not have time to talk to them on the six-and-a-half-hour flight. And then theres the companys legendary S-1 form, required for all businesses seeking to sell shares to the public, complete with a dedication on the first page to the energy of wegreater than any one of us but inside all of us. New York University marketing professor and author Scott Galloway said in the Hulu documentary that the S-1 read like a novel written by someone who was shrooming. In fact, it was Rebekah, who is widely credited for the unconventional New Age language contained in the document, which also empowered her to select her husbands successor should he become incapacitated. Taylor HillGetty Images. Would love your thoughts, please comment. The Neumanns were We, having secured the trademark to the word and later charging the company $5.9 million to license it back. ", "Meet Rebekah Paltrow Neumann, the former actress who cofounded WeWork, is cousins with Gwyneth Paltrow, and is CEO Adam Neumann's 'strategic thought partner', "WeWork may try to wrap its roadshow and price its IPO before the Jewish New Year on September 29", "WeCrashed: where is WeWork's Rebekah Neumann now? And I am going to the wedding. This is to say that while maybe she did grow up in a treehouse just off a dirt road, it would appear there was still enough money floating around to have a company plane and a pilot that flew the family to vacation homes in different corners of the country. WeWork senior executives requesting an in-person meeting might be asked to fly with Adam from New York to San Francisco at a moments notice. The book is packed with stories of his shocking managerial style. It was nothing to be embarrassed about, said a former employee. Building community would be hard, the authors write. . Rebekah would often ask WeWork construction workers to fix things in her homes. She was just 5 years old when she took the stage in Massachusetts' Berkshire Mountains, where her mother was performing. My husband and I were touring many, many elementary schools on both the East and West coasts for our eldest daughter. She told Gwyneth, We had a clear vision of the type of school we wanted her to attenda place that would not only nurture growth in her mind but also her spirit, a place that had a real culture of kindness, where she would have a real connection to nature, and where her individual gifts, talents, and passions would be recognized and supported.. Rebekah Neumann, one of the central characters in the real-life drama of the ill-fated company, and the Apple TV+ series "WeCrash" is inextricably linked to actress and wellness entrepreneur Gwyneth Paltrow. Her description paints a different picture of her early days compared to Paltrow's who in the same article described her cousin's family by saying "They were well-off.". She had been chief of staff to Gov. Her gowns are all handmade and feature intricate detailing that will make you. [12], In 2010, her husband, Adam Neumann, and Miguel McKelvey co-founded WeWork. They ended up deciding against it after their advisors warned them about the optics of having the couple there. It was made entirely of white leather and featured a high-necked, long-sleeved bodice, and a full . The couples were thought to only be business partners but their ties go much deeper than that. View gallery. This drew him and the company into a series of legal battles. As the company was first growing, she had a brief acting career. At its peak, WeWork was worth a whopping US$47 billionan eye watering figure to Adam and his wife Rebekahnaturally, they didn't want to stop there. Como se muestra en el episodio [] Apple TV+'s new series "WeCrashed" highlights the whirlwind rise and fall of WeWork, a startup company that was once valued at $47 billion prior to its downfall. [21] Neumann also appears in the nonfiction book Billion Dollar Loser (2020). I never really believed her head was in that box," a reference to the infamous ending of Paltrow's film "Se7en" (via Vanity Fair). She appeared in three short films in 2010, Fair Game where she played a UN Diplomat (uncredited), and as Rebekah Keith in Awake and Nmadas. According to Bustle, Newman faced a few trying times during her childhood. Outside of business, she is known as the cousin of Marvel actress Gwyneth Paltrow. Neumann has a reputation for incorporating spirituality and wellness into her management style at WeWork. The most common cause is that your DNS settings are incorrect. ", After college, Neumann went into investment banking but she eventually set her sights on the same line of work that made her cousin one of the most famous women in the world (via Vanity Fair). According to the Wall Street Journal, Neumann ordered multiple employees fired after meeting them for just minutes, telling staff she didnt like their energy., so a reporter bought a ticket to WeWork Summer Camp and heard WeWork cofounder Rebekah Neumann (wife of CEO Adam Neumann and cousin of Gwyneth Paltrow) say in front of 8,000 people this comment, which sent my eyebrows into the stratosphere https://t.co/NT0bL33E2v pic.twitter.com/SaTnIGbxf5, Ellen Huet (@ellenhuet) September 5, 2018. He had faced a similar moment the year before, but it didnt seem to faze Adam. She entered the Salomon Smith Barney's Sales and Trading Program after graduating from Cornell University. The Neumanns in 2009, the year before they founded WeWork. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. They had promised to rescue 21st-century employees from the drabness of single . The . "WeCrashed," a scripted series about the rise and fall of WeWork, Adam . [10] When she started her yoga training, Rebekah went by the nickname Rebi. Wowee. After facing backlash on Twitter, WeWork released an additional quote to provide some context, The reality that I see today is that there is nothing bigger that women can do, in my opinion, than empower their partners and that can be a man, a woman, a friend, it doesnt matter, but empower others., Neumann shared similar comments with Porter Magazine in a 2016 interview, Women need to get to the right level for men to even have the opportunity to get there., We create a place for them to rise to, she added. of 1 Her husband is a businessman and investor who is famous for being the co-founder of WeWork. Princess Kate Does the Hokey Cokey on a Visit to Cornwall. Rebekah would often ask WeWork construction workers to fix things in her homes. Eventually, after WeWork attained an estimated value of over $1 billion, an internal memo sent throughout the company indicated that she was to be known moving forward simply as Rebekah Neumann. Meanwhile, WeWork is finally having its IPO through a special-purpose acquisition company. By Sushrut Gopesh. This mirrored his behavior on land, too. The children would protest: We were allowed to do that this weekend. by Sarah Wasilak In fact, the $1 million that Rebekah's parents gave the couple as their wedding gift was used to finance WeWork's first location, and Rebekah was eventually named the company's third co-founder (in addition to Adam Neumann and Miguel McKelvey). WeWork and its failures were extensively covered in the media, but "WeCrashed" paints a more vulnerable, detailed picture of the two people behind its inevitable downfall. Finally, security was asked to enter the CEOs room and check on him. One former WeWork employee described feeling an awkward sense of pressure to buy the produce during the workday, given that, after all, these were the bosses kids. (He was hired.) Another person said that both Adam and Rebekah complimented him several times on his good energy when they first met him. Jared and Adam have reportedly taken tequila shots together and even engaged in an arm wrestling match to settle a dispute. Jared Leto plays Adam Neumann, WeWork's cofounder, and Anne Hathaway plays his wife Rebekah. They dont think theyve done anything wrong, said a former friend who thinks otherwise. But Adam, now 42, was never exactly a nose-to the grindstone guy. Rebekah's choice in Halloween costumes is just the latest on the list of details "WeCrashed" incorporated from real life. Rebekah Paltrow Neumann started out trading stocks at Salomon Smith Barney before she and Adam started WeWork in 2010. [5] They have six children. By now, just about everyone knows the origin story of WeWork, the coworking start-up founded by two extremely tall men: Adam Neumann, a six-foot-five college dropout who grew up on a kibbutz in Israel, and Miguel McKelvey, a six-foot-eight architect who grew up on a commune in Oregon. On multiple occasions, the CEO or one of his companions tore down a curtain divider. As federal and state investigators reportedly examine the Neumanns business dealings, they are living their lives with their six children and support staff while hatching plans for their next ventures. In five years WeWork will be the new norm for education, Adam prophesied at an event in 2018. He invested in a startup company called Alfred in 2020, which provides concierge-style services for residents of residential buildings, a spokesperson told CNN. By Jacqueline Tempera Published: Mar 18, 2022. Written and directed by Jed Rothstein, Hulu's 'WeWork: Or the Making and Breaking of a $47 Billion Unicorn' is a documentary that follows the brutal collapse of WeWork, a company founded by Adam Neumann, with his wife Rebekah, in 2010. According to her bio on the WeGrow website, she is a certified Jivamukti yoga instructor. The school fell victim to the problems faced by the rest of the company, but Forbes reported that Neumann had purchased it with hopes of a relaunch. The wife of WeWorksfounder Adam Neumanncarved out her own little space as a New Age execand the companys downfall isnt slowing her. Adam, on the other hand, has plans to dive back into real estate and revisit a concept of his, WeLive. I advise [clients] to send their children to schools with an established track record of transitioning students to good colleges, said Max Mets, partner at New York Private School Consultants. Would you put your children in the first spaceship or would you want to test it out first?. (He was not.) Adam always liked regaling crowds with the story of how he met his wife. I greeted her and she responded politely and with a big smile. +21. He was still paying someone to tug him out to the waves on the back of a Jet Ski., 2023 NYP Holdings, Inc. All Rights Reserved, WeWork exits 40 US locations after tepid forecast, shares slump, Kanye Wests Donda Academy is another clueless billionaires vanity project, Investors slam WeWork founder Adam Neumanns disgusting comeback, Members only: Join posh NYC club for $125K to work not play hard, The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion. Rebekah was integral to her husbands business from the start, though her role was mostly as a behind-the-scenes adviser, financier, and muse, what she called a strategic thought partner. (At an event in 2018, she raised some eyebrows when she declared that [a] big part of being a woman is to help men [like Adam] manifest their calling in life.) When the company launched, she was still trying to make it as an actor, according to early employees of WeWork. Neumann's parents grew estranged over time but both came from families that had developed considerable wealth. Along with a new way of remote and . But her most iconic, fascinating performance to date is playing Rebekah Neumann in the Hulu documentary in which she and her husband declined to participate. She left her acting career once WeWork started becoming successful. [1][2][3][4], Neumann, the daughter of Evelyn and Bob Paltrow, grew up in Bedford, New York, and attended the Horace Mann School. Hes also been investing in various start-ups tied to the real estate world. Musk, Adam later recalled to his staff, was unimpressed and lectured Adam about how getting there was, in fact, the hard part. It was a big and busy life, but as a former employee who worked closely with Adam and Rebekah says, They really believe they were anointed to change the world.. One month later, Adam was out. One person who worked with her said it was difficult to get her to commit to any decision, no matter how small. All rights reserved. Her mother's family had made money with their lingerie company Gelmart, and her father's side of the family had made money manufacturing steel pipes, and even started his own company with a childhood friend that distributed junk mail. For example, when Rebekah needed to order chairs for the WeGrow school, she insisted on seeing 30 samples of the same cushion so she could visualize what the setup would look like, as opposed to looking at a computer-generated mock-up, this person said. As of 2020, the two were living in the Hamptons, with Rebekah looking to relaunch WeGrow as Student of Life For Life, or SOLFL. She and her family eventually moved across the country to New York City with her family when she was 11. 1 day ago. The two women are first cousins, according to Vanity Fair, with Neumann's father being the brother of Paltrow's father, the late director Bruce Paltrow. Greendesk laid the foundation for what WeWork would become, and in 2010, the company officially launched with its first location in New York City. In September 2019, Adam Neumann resigned as CEO, thousands of WeWork employees were laid off, and the company's IPO failed, according to Fortune. They combined the fifth, sixth and seventh floors, demolishing interior walls on one floor to create a gargantuan master bedroom. Along with Rebekah, the show is also centered on Jared Leto's Adam Neumann. The couple have reportedly sold at least four of their six homes, including their Hamptons . Rebekah's choice in Halloween costumes is just the latest on the list of details "WeCrashed" incorporated from real life. It was a good call, and she appeared in critically acclaimed fare like 1995's "Se7en" and 1998's "Shakespeare in Love," a performance which earned her an Oscar win. We have a really important role to play., Stephen Lovekin/Getty Images for IMGRebekah Paltrow Neumann attends the Andy & Debb Spring 2010 Fashion Show at the Salon at Bryant Park. Indeed, Rebekah has said that she doesnt even know if her own kids will go to college. https://lewishowes.com/greatnessdelivered - Sign up for my FREE newsletter & get a dose of inspiration from our world-class guests, learn how to improve your. , The "Stranger Things" Prequel Stage Play Dives Deep Into Vecna's Origin Story, Can't Wait For "Daisy Jones & The Six"? A closer look at the princesss work promoting early childhood education shows that she is adapting the royal charity playbook for the 21st century. By Aime Lutkin Published: Mar 19, 2022. In the series, Jared Leto plays Adam Neumann, the enigmatic co-founder and former CEO of WeWork, which was at one time thought to be valued at $47 billion. According to a story in the Wall Street Journal, which the books authors helped write, company directors planned to press Adam to step down. Rebekah has played many in her 43 years: Wall Street trainee, spiritual seeker, yogi, actor, mother, entrepreneur. Which is ironic, given that she has been known to have people fired, such as a mechanic for WeWorks Gulfstream jet, within minutes of meeting them because she didnt like their energy. Neumann's parents are Bob and Evelyn. According to Business Insider, Neumann once introduced herself at a sorority meeting by saying, "Yes, Gwyneth is my cousin. He also mentioned spending a fair amount of time with both Neumann and Paltrow at tense family gatherings. 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